Top 5 Beauty Retail Apps Performance in the US - Q4 2021

In the fourth quarter of 2021, the top 5 beauty retail apps in the United States demonstrated significant activity in terms of downloads and active users, according to Sensor Tower data. Here’s a detailed look at each app's performance.

My Bath & Body Works | My B&BW started the quarter with approximately 53K weekly downloads, which steadily increased to peak at around 158K by the end of November. The app maintained a consistent number of active users, starting at 458K and reaching a peak of about 606K in late November.

Ulta Beauty: Makeup & Skincare also saw growth in its downloads, starting at 39K in late September and rising to about 100K in late November. Weekly active users showed a similar upward trend, beginning at 617K and peaking at around 735K in December.

Sephora US: Makeup & Skincare experienced a notable increase in downloads, from 32K in late September to approximately 84K in late November. Active users grew from 485K to a peak of 576K, indicating a strong user engagement.

SALLY BEAUTY had a more modest performance, with weekly downloads fluctuating around the 10K mark throughout the quarter. Active users remained relatively stable, starting at 19K and ending the quarter at around 19K.

IPSY: Personalized Beauty showed steady download numbers, starting at 8.5K in late September and peaking at about 13.8K in the last week of December. Active users exhibited slight fluctuations but remained around the 260K mark throughout the quarter.

For more detailed insights and data, visit Sensor Tower.